The Impact of Project Planning, Customer Relationship Management, and Marketing Analytics on Sales Growth: The Mediating Role of Brand Loyalty. Journal of Humanities, Health and Social Sciences , [S. l.], v. 2, n. 3, p. 1–13, 2024. Disponível em: https://www.jhhss.com/index.php/jhhss/article/view/28. Acesso em: 3 apr. 2025.